Behind the Scenes: The New RSG Weddings & Events Website
There’s nothing quite like a wedding website project to make your heart skip a beat—and working with RSG Weddings & Events was no exception. Their team came to me with an existing site but were ready for something more elevated, elegant, and true to their brand. The vision was classic sophistication with a modern edge—just like the epic celebrations they bring to life.
RSG is known for flawless coordination, seamless logistics, and unforgettable “we just got married!” moments—and they needed a digital space that reflected that same energy and excellence.
Step 1: Collaborating with a Dream Team
The foundation for this refresh was already in motion: branding (including logos, fonts, and colors) by JW Design Company, and a solid creative team ready to bring it all together. I created the website outline and structure based on RSG’s goals and client journey, and then teamed up with Stephanie from Stelly Marketing to craft copy that felt both elevated and down-to-earth—just like RSG’s signature style.
Step 2: Elegant, User-Friendly Design
From the start, we aimed to create a site that felt both polished and approachable. I focused on highlighting their gorgeous event photography and weaving in subtle modern touches that complement the timeless aesthetic of their brand. Think: white space, intentional layout, and just the right amount of sparkle.
Behind the scenes, I made sure the site was easy to navigate and update—giving the RSG team tools and training so they feel empowered to make smaller edits or add new content as their business grows.
3. Launch
Once the site was ready to go live, we made sure everything was set up for a smooth handoff. I provided training so the RSG team could feel confident making future updates themselves—whether it’s adding a gallery, tweaking text, or announcing new services.
To make promotion extra easy, I also created a set of social media graphics they could use to share their shiny new site with the world. It’s always my goal to empower clients to not just have a beautiful site, but to use it with ease.
“Emily is a joy to work with! She is super knowledgable and answered all of my questions as well as listened to my concerns. She gave me the tools & knowledge to make smaller edits & additions (if neceesary). My team and I are IN LOVE with our new website and can’t wait to work with Emily in the future!”
Looking to bring your brand or website to life? Let’s connect! You can learn more about my services and reach out to me here.
Cheers,
EBC
