Fruitive: A Fresh Look for a 100% Plant-Based Café
Working with Fruitive on their recent branding refresh and website update was a treat! With locations in Virginia Beach and Washington, DC, Fruitive is more than just a café—it’s a community centered around health, sustainability, and joy through food.
Here’s a peek into the process.
Step 1: A Vibrant Branding Refresh
Fruitive already had a strong mission, identity, and a well-recognized logo with established fonts. What they needed were brand colors that not only represented their values but also looked great on a website. Building on their existing palette of green, black, and white, I introduced complementary shades of green and blue. These greens symbolize growth, health, and renewal, while the blues evoke trust, calm, and healing. Together, this refreshed palette perfectly reflects Fruitive’s vibrant, organic, and quality-driven ethos while enhancing their digital presence.
Step 2: Capturing the Colors and Flavors of Fruitive’s Menu
Great photography is essential for any website—especially for a café like Fruitive. Beautiful photos not only highlight the vibrant colors and textures of the food but also help convey the quality and care that goes into each dish. I had fun capturing most of the photos featured on the website.
Step 3: A Seamless Website Experience
The goal for the website was simple: create a digital space that’s as inviting and easy to navigate as their café experience while clearly communicating their mission and offerings. The site connects to Fruitive’s online ordering platform, making it easy for customers to browse the menu and place their orders. Whether visitors are exploring Fruitive’s story, checking out the menu, or finding a location, the website was designed to be user-friendly, vibrant, and functional.
Step 4: Launching the New Look
After optimizing the site for mobile and ensuring every detail was just right, Fruitive’s refreshed website was ready to go live, perfectly reflecting their mission and values.
Home Page Preview:
“We’ve hired Emily for many projects over the years, and her work is consistently outstanding. Most recently, she updated our website, and we couldn’t be happier with the results. From the very beginning, Emily clearly outlined the project details and scope, ensuring we knew exactly what to expect. She followed through with precision and delivered exactly what was promised. The site looks fantastic and functions seamlessly. Emily’s professionalism, clarity, and dedication make her a pleasure to work with. She is the first person we turn to for many projects and will continue to be in the future.”
Stop By and Treat Yourself!
If you haven’t visited Fruitive yet, this is your sign to check it out. I personally love their Sweet Berry Waffles (gluten-free!), PB no J Bowl, and Chai Lattes—they’re absolutely delicious.
Looking to bring your brand or website to life? Let’s connect! You can learn more about my services and reach out to me here.
Cheers,
EBC