Checklist for Launching a Squarespace Website

Looking to DIY a Squarespace website? Stressed you’ll miss a step? I’ve created a simple checklist for use with my clients and thought it would helpful to share with you!

Generally, the goal for a website is to create a visually appealing and easy-to-navigate website to promote or sell your offerings, share business information + content, and grow your email list. Keep in mind your big picture goals and future user experience during every step of building your website.

Website Checklist

TECH

• Sign up for Squarespace trial and choose template

• Link domain name, business email, and other business information

• Sign up for a e-mailing service (Flodesk, Mailchimp, Squarespace, etc.) and connect to website.

• Create a Stripe, or Paypal account to process payments

• Consider adding a chat box service like Pure Chat to website

SITE ORGANIZATION

• Create website outline of what you want included on website

• Outline user journey

• Write content (i.e. about, home, services / products / work with me, blog (categories and tags), contact, careers, pick up locations, ordering, FAQ)

• Gather images

• Organize navigation

• Build out pages

SEO

• Connect Google Analytics

• Write page descriptions

• Turn on SSL

• Turn on AMP

• Check Google Page Speed insight

• Install Moz Bar in Chrome

• Install Google Search Console

MARKETING

• Create newsletter opt-in freebie

• Implement strategic newsletter sign-ups across site

• Connect social media accounts

• Turn on share buttons

• Include trust signals (i.e. testimonials, etc)

LAUNCH

• Test on mobile

• Test links

• Activate Squarespace subscription

• Promote!

Have questions related to building a Squarespace website? Comment below and I’ll do my best to answer you!