Website & Branding Feature: Healing Arts Center
Mark and Victoria at the Healing Arts Center reached out to me to create a website for their business in Virginia Beach. The Healing Arts Center is a collaborative hub dedicated to supporting anyone seeking a safe space to invest in their long-term health, wellness, and overall quality of life. Previously, they had a basic booking website on Vagaro, but they were looking for something more robust—one that would showcase their practitioners, services, and offer easy booking links.
Here’s a peek into the process.
Step 1: Branding & Mood Board
Mark and Victoria completed my website questionnaire, providing insight into their vision for the branding and website. From there, I created a few different branding options with font pairings and color palettes. They had an existing logo that they wanted to keep, so I selected new fonts and colors that complemented it. Their goal was to create a tasteful, professional, holistic, inclusive, and creative website that appeals to both women and men, making it easy for clients to browse and book their services. Scroll down to see the final result!
Step 2: Copywriting
Stephanie at Stelly Marketing collaborates with me on most of my website projects, and she was instrumental in organizing and writing the copy for the Healing Arts Center, including the About page, bios, and service descriptions.
Step 3: Building The Website
Creating a great website goes beyond just making it visually appealing. My goal is to ensure the website clearly communicates to the business's ideal customers, is easy to navigate and update, optimized for SEO, and reflects the brand’s aesthetics and values. We achieved the desired look with beautiful photos taken by Klarissa Lissette, soothing colors, and classic fonts. After a couple of Zoom calls to review the website and incorporate their feedback, the site was nearly ready to go live.
Step 4: Launch
After adding the final touches—coding, SEO, mobile optimization, and more—the website was ready to launch to the world!
Home Page Preview:
You can view the full website here.
“Emily’s attention to detail is nothing short of impressive. She quickly understood our needs, values, and unique business model and painlessly transformed our concepts into a website that accurately represents our company and improves our digital presence. Her communication was seamless, and she was a pleasure to work with from start to launch. We were surprised to genuinely enjoy a process we had not been looking forward to!
Emily exceeded our expectations in every area, and we highly recommend her services.”
Looking to take your website off your to-list? You can learn more about my services and reach out to me here.
Cheers,
EBC