Building Trust & Simplicity: Lake Michigan Contractors Website Launch
When a client trusts your expertise, the creative process just clicks. That was the case with the new website for Lake Michigan Contractors—a full-service marine and general contracting company based in Michigan.
From the very first conversation, it was clear they wanted a website that was simple, professional, and easy to navigate, without all the fluff. They cared about clarity and functionality—but also wanted a clean brand identity that felt strong and reliable.
What We Did:
Website Design: Designed in Squarespace for ease of use and a modern layout.
Branding: I created the color palette and font pairing to compliment their existing logo and reflect their down-to-earth, hardworking values.
Copywriting: My go-to collaborator, Stelly Marketing, handled the copy and brought clarity to their message.
One thing that stood out early on was that meeting deadlines and following through were especially important to them. They needed someone who would do what they said they were going to do—on time and with care. That’s something I take seriously in every project, and it meant a lot to be able to deliver on that promise for them.
Lake Michigan Contractors trusted the process and let me lead the creative direction. That trust made for a smooth build—and a final site that feels solid, approachable, and easy to update.
Why It Works:
Showcases their project experience with a clean and visual past projects page
Highlights job opportunities with a strong careers section that helps them attract quality team members
Clear navigation for potential clients looking for services
Branded visuals that create a cohesive, professional first impression
Straightforward copy that communicates who they are and why they’re a trustworthy choice
Projects like this are a reminder that websites don’t need to be complicated to be effective—they just need to be thoughtful, functional, and built with the end user in mind.
Looking for a custom website that works for you?
If your website is still sitting on your to-do list—or it doesn’t quite do what you need it to—I’d love to help.
Let’s take it off your plate and build something that works for you.
Learn more here or email me to get started!